Sina Weibo, China's most popular micro-blogging service is on the cusp of launching an English language version. Twitter addicts won't be forced to choose between the two: it's not for them. No, this westward drive is to encourage businesses to connect to Chinese users -- Neil Bush, head of TX Oil already uses the service to drum up clients in the far east. The company has also enlisted the help of Instagram and Flipboard, who will integrate with the service (as long as the latter can charm the Government to unblock it).