The Who lead Pete Townshend used a presentation at the John Peel Lecture to chastise Apple for not doing enough to support bands. He argued with the AP attending that iTunes "bleeds like a digital vampire" artists whose music it sold but didn't encourage. He suggested that Apple should pay more independent artists directly, rather than favoring distributors, and let artists stream their music instead of one-off downloads. He even proposed Apple take on label-like tasks, such as running talent scouts to find undiscovered bands and promote them itself.
