29.10.2011 04:50 Uhr, Quelle: Engadget

Google gets ready to play traditional TV, preps original YouTube channels

From rumors to reality: YouTube is taking a crack at original programing. Sources close to the Wall Street Journal say that the streaming outfit is partnering with a broad mix of media firms, production companies, and savvy content creators to launch 100 channels, generating over 25 hours of original content each day. Most of these channels aren't slated to launch until next year, but when they do they are said to be backed by names like Ashton Kutcher, Tony Hawk, Jay-Z, and Madonna. YouTube is reportedly paying content partners over $100 million to jump-start this project, and hopes to create quality that can be sold to Advertisers. YouTube's blog confirmed that the first of

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