Social networking service Google+ will be adding several much-requested new features by the end of the year, starting with the ability to integrate an existing Google Apps account into the service. Senior Vice President of Engineering Vic Gundotra and Google Co-Founder Sergey Brin explained that the rapid growth of the service, now at 40 million, had exceeded expectations with regards to their feature-rollout timetable, but the company was catching up to users' demands.