Microsoft late Sunday kicked off a new TV ad campaign that for the first time portrayed its lineup as a cohesive family. The lead ad (below), "Epic Share," shows a daughter using a Windows Phone to capture her father playing Dance Central 2 on an Xbox 360 with a Kinect, share it with a Windows 7 PC, and edit with her brother in Windows Movie Maker before it goes live on the web. A second focuses just on the PC but shows a son successfully using a PowerPoint presentation to convince his parents to get a dog.
