Both AT&T and Sprint in video (below) and statements revealed that the iPhone 4S and iPhone 4 launches provided record-setting sales. Apple's launch not only set the record for a device family's sales across all of Sprint's outlets but did so by 1PM Eastern, with several hours still left to go. No numbers were given, but Product Chief Fared Adib credited it to the carrier being the only one still offering a unlimited data plan for the iPhone.