TUAW is getting lots of queries from those who pre-ordered their iPhone 4S but were not given the option for an AppleCare+ purchase at that time; most of them ordered their phones from their carrier, rather than directly from Apple. If you're unfamiliar with the extended support program, you may wonder why this is an issue. It's because of some wording on the Apple website.
Apple's site states that "AppleCare+ must be purchased together with your new iPhone. To buy it, add it to your shopping cart during the checkout process when you purchase your new iPhone." A call to AppleCare confirms that the service is not intended for sales made directly from AT&T, Sprint, or Verizon. On the other hand, the
