In tribute to Steve Jobs, Robert Mather has started Wear Black for Steve Day, a social media movement that invites people to thank the visionaries that they appreciate. The one-day event is scheduled for October 14th, one week after Steve's private funeral, and asks participants to show their appreciation by wearing a black shirt and a name tag that displays a visionary's name. Mather also encourages participants to RSVP for the event via Facebook, as well as share their photos and videos from the event online.