The long in the making UltraViolet platform will get its formal launch this week. Starting with the October 11 Blu-ray release of Horrible Bosses and the October 14 release of The Green Lantern, viewers who prove ownership of a UV-aware title will have access to it across computers, mobile apps on Android, BlackBerry, and iOS, and even across services. The rights include five major movie studios and, for an extra fee, can sometimes involve getting a physical copy for something they only own digitally.
