Primer: The EU is many nations with a single market, if wine is cheaper in France, a German can simply purchase it there. It's why Apple was censured back in 2007 for territorial iTunes stores that stopped people from shopping around. Anything sold in Europe on a per-country basis hangs within a grey area of free trade. That includes what many call "The Greatest Show on Earth" -- The FA Premier League. Sky, the Premier League's media partner in Europe charges £480 ($740) a month for pub and bar owners to screen their matches in their establishments. That's what prompted cash-strap