Most of those who have failed at tablets and other home electronics were too focused on the hardware alone, Amazon CEO Jeff Bezos said in an interview following the launch of the Kindle Fire tablet. He explained to TechCrunch that Amazon would do well with the Kindle Fire because it treated the Android slate as an "end-to-end service," not just an isolated design. It was the software and the content that defined a tablet, and those who didn't create a complete effect have struggled.
