Lego, the brick-building toy game for kids, has just introduced a new game that requires an iOS app, Life of George. Included is a gaming mat that a combination of 144 blocks can be arranged on, which also doubles as a green screen of sorts. Gamers are tasked with recreating an image on the iPhone/iPod screen with the block on the gaming mat, then taking a photo of their creation using the EyeCue feature.