The Daily's readership figures are less than a quarter of what they need to be to break even, Publicis Groupe executive VP John Nitti revealed in a discussion Wednesday. Relaying what it had heard directly from News Corp., the advertiser told Bloomberg that about 120,000 unique readers, which could include those on two-week trials, were being tracked every week. News Corp. chief Rupert Murdoch had said during the launch event that about 500,000 were needed to break even.
