A new survey from CoolBrands finds that Aston Martin is the "coolest" brand in the UK, with Apple in second place. You can't really compete with James Bonds's car, can you?
How does one define "cool," especially in a survey? The BBC explains the researchers' definition: "Stephen Cheliotis, chairman of the CoolBrands Expert Council, said: 'Cool is subjective and personal. But being identified as a Cool Brand by the British public and a panel of influential opinion formers implies
