DragonVale is the newest game from Backflip Studios, a company we've covered in detail here on the site before. It represents kind of a new direction for the company, too -- so far, CEO Julian Farrior and his team have gone after mostly ad views, selling cheap or even free apps to lots and lots of people, and then using ads to monetize them. And Farrior has always said that he's open to monetizing apps in all kinds of ways, so here's another: DragonVale is Backflip's take on the popular freemium model going around lately.
The idea is that you're raising a farm of dragon