Sprint CFO Joe Euteneuer's presentation at the Merrill Lynch MEC conference took the unusual approach of declaring his network ready for the iPhone but stopping short of confirming plans. When asked about bracing for the surge in demand from Apple, the executive said the company was "going to stay ahead" of heavy network demand but was adamant the company had to do it "irrespective of all the rumors." He also tried to allay fears over profit margins, noting that there would inherently be a level of "short term pain" as Sprint subsidizes early sales but that the repu