Developer Chris Parrish hosted a talk this week here at 360iDev in Denver looking back on the development of Postage, RogueSheep's Apple Design Award-winning virtual postcard designer and sharing app for the iPhone. He walked the developers in the crowd through a few of the lessons he and his team learned during development and a few of the principles they stuck by as they built the app.
Parrish said the first principle RogueSheep stuck to was focus. "Cut, cut, and cut some more" was the slide up on the screen. Parrish said that when they set out to make what's basically an image-editing app, there were a lot of things they could have done, like including lots of tools and items to edit images in intricate ways and help u
