As promised, Fujifilm on Thursday unveiled the X10. Its lower-cost counterpart to the X100 is a bridge between the SLR-grade flagship and point-and-shoots with a 2/3-inch, 12-megapixel sensor that represents its largest-ever EXR sensor. As with its ancestor, lens quality is the cornerstone: it has the same f2 aperture up close but now has a 4X (28-112mm equivalent) zoom and can still shoot at a wide f2.8 even at the longest distance.