Samsung in an unusual step for the run-up to the IFA show this week chose to unveil its own cross-platform messaging service. ChatON will supply group chat but also some distinctive features, such as a "trunk" of photos and videos shared in a chat that can all have comments, the option of commenting on friend profiles, and special messages with images, music, and handwritten parts. Users will even have a form of analytics with ranks for those they talk to the most frequently.