Each week Ross Rubin contributes Switched On, a column about consumer technology.
Tech company acquisitions often seek to reshape a company or even the entire industry. Buying Applied Semantics catalyzed Google's rise to online advertising dominance. Apple's purchase of NeXT transformed the former's operating system's roadmap. And HP's merger with Compaq created a $40 billion powerhouse vendor of Windows PCs.
That's not the case for "Googorola," a portmanteau that the world formerly knew only
