In the fall of 2010, AT&T stores nationwide installed a mysterious shroud housing some sort of exhibit. Even employees didn't even know what was inside, and anyone caught tampering with the makeshift wall in order to find out was terminated. What was this strange hype-building marketing ploy? A new iPad? Perhaps it was some secret Android device that nobody had heard of? The atmosphere was thick with suspense. When the curtain was finally lifted, it turned out to be a BlackBerry Torch 9800.
This curious marketing attempt must've worked at least to some extent, since Research in Motion decided to te
