Some Windows PC notebook builders are calling for steep discounts from Intel as they don't think the promise of a $300 million ultrabook fund is enough, sources explained late Thursday. Having been quoted over $700 in parts to make an 11-inch model to square off against the MacBook Air, they didn't think the $999 target price would be achievable without help. They told Digitimes that they needed Intel to both cut the prices on the processors themselves and offer a steep $100 marketing subsidy on every one of the ultraportables they sell.