The New Yorker has sold more than 20,000 annual paid iPad subscriptions since Conde Nast overhauled its iPad magazine strategy in May. 20,000 readers are now subscribed to the annual US$59.99 iPad-only edition of the quintessential news, social, and literary magazine while every week another 5,000 people buy single issues of the magazine for $4.99. While this is good news for Conde Nast, it also reflects heavily on The New Yorker as a magazine and speaks to its digital distribution strategy.
Of all Conde Nast's iPad magazines, The New Yorker has achieved the highest subscription rates by eschewing the interactive and sometimes annoying eye-candy content and navigation other digital magazines have been using in their apps. As
