Apple held a surprise for the later part of the day by launching iCloud.com for the public and developers as a beta. The pages take on many of the non-media tasks of MobileMe but use a visually much richer interface made to look both like iOS as well as the skeuomorphic (real-world analogy) calendar and contact interfaces of Lion. Most of these, such as Find My iPhone or iWork, usually need settings switched on in MobileMe.
