A new retrospective of RIM from anonymous, former executives has painted an image of a company with a long-term difficulty anticipating phone trends. Trouble anticipating demand for personal-oriented smartphones reportedly not only extended to just after the iPhone launch but as far back as 2005, BGR said. Co-CEO Mike Lazaridis not only dismissed now commonplace features like cameras and music playback but basics like easy-to-remember names, dismissing Motorola's RAZR and others only to give in a few years later with the Pearl, Curve, and all its lineup.