The consortium win in Nortel's auction was headed by Apple against a Google that was at times difficult to take seriously, uncovered details from the inside have shown. The group, nicknamed "Rockstar," led almost from the start and was facing off against just Google by the very end. After already reaching $3 billion, the two sides seen by Reuters' observer bid in $100 million increments up to $4 billion, where Google "tapped out" even after getting special permission to continue past an earlier $3 billion limit.