Using your iPhone more and more? You're not alone. Data usage on all smartphones is soaring, according to new research by Nielsen.
In a monthly analysis of cellphone bills for more than 65,000 lines, smartphone users, especially iPhone and Android users are using more data than ever. Nielsen notes that 37% of all US mobile users have smartphones.
Comparing data from a year ago, smartphone data consumption is up 89%, averaging a monthly 435 MB. Nielsen also notes that users are paying about the same for data as they were a year ago, so when factoring in the increased usage the cost per unit has dropped about 50%.
These numbers have huge implications for carriers who are surely go
