A Citigroup survey ranked the top players in the online video market and Apple iTunes falls into fifth place. It's a competitive market, especially among the middle players.
Not surprisingly, YouTube dominates online video with a whopping 69.% market share. Facebook, Netflix and Hulu are jostling in the middle with 27%, 24.5% and 22% market share, respectively. Apple pulls in behind this trio with a 9.8% market share and following Apple with a 7% marketshare is Amazon and its Unbox service.
Apple's position is not a bad one with almost 10% marketshare but it has a long way to go to reach Netflix and Hulu.
