Researchers at the University of Georgia analyzed six years' worth of Usenet posts, and you know what they discovered? Life ain't fair. The most popular two percent of posters who started discussion threads hogged 50 percent of all replies, while everyone else struggled for attention. What made some thread-starters more attractive than others? Thankfully it wasn't rampant flaming. The distinguishing trait was actually how factual they were: only 12 percent of posts by popular posters contained personal opinions or comments. However, posting a bit of news isn't all it takes to win followers. In a related experiment, 200 volunteers were unleashed onto "simulated" discussion forums and their
