The underlying concept behind Appfluence's new Mac version of its popular iPad and iPhone app Priority Matrix is rooted in something President Dwight D. Eisenhower once said: "What is important is seldom urgent, and what is urgent is seldom important." Based on that principle, the program moves away from the traditional linear to-do lists and substitutes a movable four-color grid that adds visual categorization, making it clear what's urgent, what's less urgent, and what's important or less important based on choices the user themselves have made in terms of where on