Citing a report from research2guidance, GigaOM notes that Apple's market share of app downloads reversed the backward slide that began in 2009 and recently increased by two percent. This is a far cry from the doom n' gloom predictions many pundits have been espousing for Apple's platform, and it shows that Google's Android Marketplace still has a long way to go before unseating Apple's App Store.
The report speculates that a "lock-in effect" is partially responsible for users sticking with Apple's platform. iOS users, whether they're iPhone/iPod touch or iPad owners, tend to download a large number of apps, with a fairly high percent