Twitter on Wednesday discussed its buyout of TweetDeck with a promise the existing app would stay. Rather than subsume it as with Atebits, the company planned to keep developing the app "that users know and love." It saw the multi-platform client as a way of giving companies and power users a way to track conversations. TweetDeck founder Iain Dodsworth saw itself as occupying a high-end where the web and the mobile apps covered everyday users.