A rare iTV prototype (the name of which was later changed to "Apple TV") has turned up on Ebay briefly and was quickly sold for its "Buy It Now" price of $350, MacRumors reports. Photos of the item show its prototype barcode as well as a listing of the component manufacturers, and the top has the plain Apple logo that distinguishes it from the production models, which had the letters "tv" added to the logo when the name was changed due to a conflict with other entities that already used the name ITV, including a UK broadcast network.
