If you'll recall, Google has been pushing social integration into its search algorithm quite aggressively for the past few months; lest we forget the versatile +1 button. Not to be out done by Team Google's spider-crawling and link-snatching ways, Microsoft has announced full-on Facebook integration for Bing. They're referring to it as, the "Friend Effect." So, what's the difference?
While Google's approach aggregates its standard search results
