Apple is making a rare appearance at a third-party trade show later this month. The company has reserves a booth in a "prime location" at BookExpo America, which runs from May 23-26. BookExpo America is the largest trade book fair in America and Apple's booth will be situated by the booths of Random House, Disney Book Group, and MacMillian.
PaidContent seems to think that Apple is simply attending the BookExpo to raise awareness of its iBooks platform as ebook sales heat up, and isn't expecting Apple to announce any iBook-related updates. That doesn't take into account the company's dramatically-reduced trade show profile, however, which mak
