Big pharmaceutical companies spend a lot of time, money and effort trying to attract the attention of doctors in order to get them to use their expensive new products. Doctors, it turns out, are busy people who give the sales reps about 30 seconds of their valuable time -- most of which is taken up signing receipts for the samples they're being given.
So now big pharma is turning to the iPad as a way to grab doctors' attention -- even though they apparently don't, yet, have anything to actually show the doctors on those iPads. "During recent conversations with large pharmas, I have heard
