Microsoft has filed a formal application for declaration of invalidity with the European Union's Community Trade Mark office over Apple's "App Store" trademark. The European declaration is a continuance of the Redmond company's campaign begun in the US in January. "App Store" is perhaps one of the hottest trademarks in the world today, as the future of much consumer technology seems to revolve around devices that get much of their added value from stores which give away or sell third-party apps.
It's no wonder Microsoft doesn't want Apple to be the sole owner of the term. "App Store" just has a nice and easy ring to it that "Android Market," "Ovi Store," and "Windows Phone Marketplace" just don't have. In a statement
