At first, publishers were wary of the terms of publishing for Apple's iPad that would require them to ask consumers whether or not they could use their information. In traditional magazine publishing, magazines would get access to their subscribers' information, and publishers worried that they wouldn't under this new deal.
But it turns out those worries were unfounded. According to Forbes, Apple has confirmed that 50 percent of subscribers are providing their information anyway. Mark Edmiston of Nomad Editions says, "what was an insurmountable obstacle no longer is." Go figure.
50 percen
