Apple CEO Steve Jobs has taken third place in a list of "Engineering Heroes" picked by UK engineering undergraduates. About 900 people in all were surveyed by General Electric. Jobs' selection is somewhat unusual in that the executive is not famous for his engineering skills; he is, however, known to be deeply involved in setting the design principles of Apple products, to the extent of controlling small details. His influence can be seen in devices such as the iMac, iPod and iPhone.