Apple is the world's number one most valuable brand, according to BrandZ's sixth annual Top 100 Most Valuable Global Brands Ranking. Apple's rank jumped 84% from 2010 and knocked Google out of the #1 spot, a position the search company held for the past four years.
Apple's brand valuation now sits at a cool US$153 billion, which is $40 billion more than previous brand leader Google. Apple beat out other big names such as IBM, Microsoft and McDonald's in its climb to the #1 spot. It also has a brand value worth more than Coca-Cola and McDonald's combined.
These rankings were developed for WPP, the world's largest communications services group, by its subsidiary Millward Brown Optimor. They take i
