Apple has reached 35th place in the influential Fortune 500 rankings of US companies, a leap of 21 spots from their 2010 ranking. The move positions the company as the second highest-ranking computer maker (behind HP, who are ranked at number 11), and in the top five of technology companies generally. The magazine credits Apple's move not only due to significant increases in revenue, profits and marketshare, but also because of the company's ability to create new products and enter markets.