Google-owned YouTube plans to expand the premium on-demand video rental services offered through its website.
Earlier this week, Google and YouTube reportedly closed deals with Sony Pictures Entertainment, Warner Brothers, Universal, and Lionsgate to offer filmed content from these studios as streaming rentals -- including access to new releases the same day as competing movie-on-demand services. YouTube's new service is expected to compete with market leaders in the online video rental market: Apple and Amazon.
In an effort to generate revenue wit
