An interesting bit of information has come out from Apple's announcement today addressing the location-tracking controversy. Apparently Apple is working on a crowd-sourced traffic service for iPhone users. From the press release:
What other location data is Apple collecting from the iPhone besides crowd-sourced Wi-Fi hotspot and cell tower data?
Apple is now collecting anonymous traffic data to build a crowd-sourced traffic database with the goal of providing iPhone users an improved traffic service in the next couple of years.
For a few years now Apple has been rumored to be beefing up its maps offerings in iOS. In 2009 and 2010 Apple bought both