In this year's NYC Big Apps 2.0 competition, there was a lot at stake for the developers behind the 57 app submissions. Not only were they up for cash prizes, but the recognition of their efforts to leverage the city's data mine for the public good was certain to boost their profile in Silicon Alley, and possibly attract bigger investors (or customers!) to their offerings.
For the grand prize winner, Roadify, the increased awareness of their commuter-support platform means big improvements: more people participating and more/better data. The service, which depends on crowdsou
