Apple is not only tweaking its App Store rankings to downrank pay-per-install applications, it may be actively banning these applications from the App Store. According to Tapjoy, several developers within their network are receiving rejection notices from Apple because their applications feature a pay-per-install promotion.
This cross-application promotion lets users buy virtual in-app goods by downloading other applications instead of sending a payment. This practice has been criticized because it artificially boosts the download counts of applications. Users download these advertised applications because they want something for free, not because the app is desirable.
Tapjoy claims these incentive-based downloads are not directly prohibited by A
