For months we've been wondering aloud how Sonos would respond to Apple's September AirPlay announcement. After all, Apple's promise to "stream music throughout your entire house" steps all over Sonos' reason to exist. Would Sonos start building its systems with BridgeCo chips? As it turns out: no. Instead, Sonos is opting for a rather ingenious solution, at a cost of $99. Rather than licensing BridgeCo technology at additional expense atop Sonos' already costly components, the company has instead devised an approach that li
