Fortune Tech is reporting that another major magazine publisher has agreed to Apple's terms for iTunes magazine subscriptions, increasing the grand total to four.
Bloomberg Businessweek (free iPad app) joins Maxim, Elle, and Popular Science as the fourth magazine to provide subscriptions through iTunes. Most magazines publishers are unwilling to cede Apple 30% of the take of subscriptions, and have chosen to sell individual issues for the iPad instead. For many of the publishers, it's not really the fact that they'll only make 70% of the sales price of the magazine subscription; they're more concerned that