Google VP of Engineering and Android lead Andy Rubin in a post late Wednesday vocally denied claims that his company was cracking down on fragmentation in the mobile OS. He insisted Google didn't "believe in a 'one size fits all' solution" and that phone or tablet designers were still free to customize much of the OS. Hardware partners thought of quality and consistency as "top priorities" and, supposedly, anti-fragmentation policies had been in place since the Open Handset Alliance and Android were kicked off in 2007.