05.04.2011 22:35 Uhr, Quelle: Engadget

Fiat will lose $10,000 on every 500 EV it sells, still intends to bring it to US in 2012

Any new technology generally costs an arm, a leg, and a bit of your sanity to adopt early, but that's a luxury that the well settled auto market cannot afford. In light of its elastic economics, car makers looking to go electric have had to be extremely aggressive in cutting their own profits, an aggressiveness that's now been estimated by Fiat's CEO Sergio Marchionne to cost them as much as $10,000 per unit sold. Fiat's famed little car, the Cinquecento, is going to be hitting the US in a new EV configuration

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