05.04.2011 17:05 Uhr, Quelle: The Unofficial Apple Weblog

From coffee table books to iPad apps: publisher ditching paper books

While many of those involved in the traditional dead-tree publishing business insist on using 15th century technology, at least one is leading the way into the 21st century. Nicholas Calloway, a successful publisher of glossy, expensive coffee-table books (including Madonna's Sex) is "betting the ranch" that apps are the future. He founded his company in 1980, but it was while watching Pixar's Toy Story in 1995 that he recognized a whole new form of storytelling that was "going to change the world," he told

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